Harnessing the potential in The Gambia to foster development through sustainable business
Gambia is Good, (GiG) is a cross-sector partnership between international development organisation, Concern Universal and Haygrove. The project is a social enterprise, enabling farmers in the Gambia to access the lucrative markets within the country's tourism industry, alongside researching and demonstrating innovative approaches that create new markets for Gambian farmers.
In 2003, GiG was developed to combat two key problems in the Gambia:
GiG's uses tourism, the lifeblood of the Gambian economy, to enable rural producers to access market opportunities through the production and supply of quality, locally produced fruits and vegetables. This has brought money directly into the areas most in need, with the positive impact extending from the urban coast into the poor rural communities up country.
GiG measures success through a triple bottom line approach:
Over 1,000 farmers have received training through GiG, (indirectly benefiting 5,000 people) with many being able to progress from subsistence to commercial farming through improved knowledge, skills and organization.
In 2008, Haygrove was proud to be one of the ten winners of the 2008 World Business and Development Awards (WBDA) for their part in creating Gambia is Good, in partnership with Concern Universal and DFID's Business Linkage Challenge Fund.